I don’t know where and when this was performed, but this is an example of video-mapping. Video-mapping involves projecting a 2D image onto a 3D surface. This can be done in many different types of software and is not that difficult to do.

This is a very hot media art trend now and I bet many creatives are making big bucks out of this. This kind of technology is a crowd pleaser, and can create an audience “high” very easily due to its immersive scale and experience, much like a rock concert.

Video-mapping can be seen in many media art festivals nowadays, and also in clubs and rave scenes. In addition, many haute couture companies in the fashion or luxury car industries are using this technology to advertise and showcase their products in road shows and publicity events.

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