This blog post is about Golan Levin’s presentation from FITC’s ETA Conference in Toronto, 19 October 2012. Slides are courtesy of FITC/ETA Conferences.
This series of slides is a must read for any indie developers, independent new media artists, and those who work in the commercial advertising sector. The thrust of his argument is for the corporate sector to recognise the creativity of independent artists and the open source community in developing new ideas for artistic expression using technology, and to work with them in more collaborative rather than antagonistic manner.
The description taken from the website sums up his slides:-
“A surprising number of today’s most widely-used information technologies had their beginnings as provocative prototypes conceived and developed by new-media artists. In fact, new-media innovations are increasingly originated and shared by individual artists and tiny artist-collectives — independent artists and creative technologists who, more often than not, contribute to (and work with the help of) tightly-knit open-source communities for commons-based peer production. Unfortunately, a series of high-profile public disagreements has damaged corporate reputations, while simultaneously leaving new-media artist-developers feeling like the “unpaid R&D division of the advertising industry”. The needs and goals of these individuals and groups are sometimes at odds with those of the advertising industry, but are sometimes surprisingly complementary, too. This talk builds the case for recognizing the productive influence of new-media arts on advertising and technology, and presents some best practices and mutually beneficial strategies for collaborating and negotiating with hacker collectives, open-source communities, and independent new-media artists.”